Project: Free Editorial about the high and lows of the current running hype
Models: Maida & Carlos
Lighting: Ömer Sener
Styling: Rieke Geisbusch

Running is cool now, and it’s hype. Official races have record breaking numbers of participants, every second coffee shop hosts a run club and Instagram is full of Strava screenshots. AND I LOVE THAT since I’ve been running for more than 15 years by now and it was never the coolest sport to do.
But apart from the hype I’ve noticed that many „runners“ don’t really run for themselves. For their body, for their mind, for their soul. But rather for their community, for numbers to show others. I see people compare their runs, justify their pace or simply overthink everything about it. And if you are not a (semi) professional runner, I think that should not really be the reason of running.
That’s why I created FEEL YOUR RUN. A conceptual photo project about the highs  lows of the current running hype. To remind people that running can be very simple and just something to enjoy. 

Additionally to the photos and videos we hosted an event with a community run (no pressure, no tracking) and an afterparty where we presented all visuals + self created shirts. 

SOME BTS: