Client: DKMS
Agency: Serviceplan
Project: Out of Home and Social Campaign "Einfach richtig"

Anyone who registers as a stem cell donor with the DKMS may soon be able to save a human life. In order to convince even more people to be included in the file, the new DKMS campaign flight is aimed at the claim "Einfach richtig. Richtig einfach” to all ages and social groups.
Together with Serviceplan Cologne and DKMS I produced campaign photos with former blood cancer patients and donors. Since December 2022 they can be seen as Out of Home Visuals all over germany:

Thanks to the whole Team, that made this photo & video production possible:

Light Assistant Photo: Matthias Henke

Photo Assistant: Jean-Paul Pastor
Digital Operator: Paul Schäfer

Executive Producer: Manuel Däbritz
Producer: Christof Schnauß
1st AC: Morten Hinrichsen
Production Assistant: Jana Kircher
PA / DIT: Paul Maudanz
Director / DOP: Manuel Kaupp

BTS Camera DOP: Melanie Lüft
1st AC: Dennis Glomm
Gaffer: Edgar Fischnaller
Best Boy: Alex Schmutzler
Sound Operator: Michael Thäle
Set Designer: Mandy Peterat
Stylist: Victoria Mechle
Hair & Make-Up Artist: Julia Barde
Catering: TwoFingers
Rental: Delight Rent