Project: Out of Home and Social Campaign "Einfach richtig"
Anyone who registers as a stem cell donor with the DKMS may soon be able to save a human life. In order to convince even more people to be included in the file, the new DKMS campaign flight is aimed at the claim "Einfach richtig. Richtig einfach” to all ages and social groups.
Together with Serviceplan Cologne and DKMS I produced campaign photos with former blood cancer patients and donors. Since December 2022 they can be seen as Out of Home Visuals all over germany:
Thanks to the whole Team, that made this photo & video production possible: